Case Study: PCMA creates a more personalized global website experience with Mightybytes

PCMA launches personalized global website in 6 months with Mightybytes

PCMA, a global leader for business event professionals, faced the challenge of creating a unified and personalized user experience on its website for its diverse, international stakeholders. The organization struggled with significant information architecture problems, making it difficult for users to find content. Mightybytes was engaged to bring PCMA's vision of a premier digital platform to life through UX design and product roadmapping.

Mightybytes addressed this by conducting user research and creating proto-personas to guide the redesign of the website's navigation and key features, focusing on dynamic content personalization based on factors like location and membership status. The project was delivered on a tight six-month timeline, launching new core site sections in time for PCMA's global annual conference. The solution provided an intuitive user experience and equipped PCMA with a clear product roadmap and content strategy tools for enduring success.

PCMA