Case Study: Court Theatre boosts ticket sales and subscriptions with Mightybytes

Court Theatre boosts online subscriptions 443% with Mightybytes

Mightybytes partnered with Court Theatre, a well-known Chicago theater institution, to address challenges with its website. The site had become cluttered and difficult to navigate, and its integration with a third-party ticketing system resulted in a slow and confusing user experience that was causing abandoned purchases and lost sales.

Mightybytes implemented a comprehensive website redesign that included user research, improved information architecture, and a complete overhaul of the user experience and front-end design. The solution, built on a custom WordPress CMS, specifically optimized the critical ticket-buying process. This work by Mightybytes drove significant measurable impact, including a 443% increase in online subscription purchases, an 87% improvement in group ticket sales, and a 155% increase in online donations.

Court Theatre