Case Study: Chicago Association of Realtors improves member experience and accessibility with Mightybytes

Chicago Association of Realtors improves member experience for 17,000 members with Mightybytes

The Chicago Association of Realtors (CAR), a regional association with over 17,000 members, partnered with Mightybytes to modernize its website. Their key challenges were to improve the user experience for members and non-members, drive membership enrollment, and ensure the site met stringent AA-level web accessibility standards to comply with the Americans with Disabilities Act.

Mightybytes conducted product roadmapping workshops to build consensus and identify pain points, leading to a redesigned site with improved navigation, custom blocks, and event management features. The solution included a full migration to the Gutenberg block editor, comprehensive team training, and the integration of user-friendly features like light/dark mode and live chat. Post-launch, Mightybytes provides ongoing analytics to inform continuous improvements, helping CAR better serve its stakeholders and measurably meet its marketing goals.

Chicago Association of Realtors