Case Study: Alliance for the Great Lakes boosts donations and traffic with Mightybytes

Alliance for the Great Lakes boosts online donations 50% with Mightybytes

Alliance for the Great Lakes, a Chicago-based conservation group, faced challenges with a stale website and clunky systems that hindered donations, advocacy, and volunteer opportunities. They partnered with digital agency Mightybytes for a website redesign and digital strategy to better inspire supporters and meet their long-term goals.

Mightybytes implemented a comprehensive redesign, including a content audit, collaborative workshops, and a component-based design system. This solution, along with ongoing SEO and digital marketing support, led to a 50% increase in online donations in the first year and a 25% increase in qualified organic traffic. The collaboration, which spanned over nine years, also included a design sprint that successfully reimagined their flagship Adopt-a-Beach volunteer program.

Alliance for the Great Lakes