Case Study: Adoption Center of Illinois boosts digital reach and qualified leads with Mightybytes

Adoption Center of Illinois boosts PPC CTR by 50% with Mightybytes

The Adoption Center of Illinois, a local adoption agency, faced challenges with an inconsistent digital presence managed by multiple vendors and struggled to balance its ethical, inclusive messaging with the language commonly used in online searches. They partnered with Mightybytes for a comprehensive digital strategy, including a website redesign, to streamline their services and better convey their values.

Mightybytes redesigned the agency's website under a tight budget and subsequently unified its digital landscape by taking over hosting, SEO, and Google Ads management. The solution balanced targeted keyword strategies with the client's core principles, resulting in a 50% increase in PPC click-through rates, improved rankings for 10 local keywords, a 30% increase in ad clicks, and a 90% reduction in cost per conversion year over year. Mightybytes has supported the Adoption Center of Illinois for over five years, delivering sustainable results.

Adoption Center of Illinois