Case Study: Ogletree Deakins boosts organic traffic and thought leadership engagement with Mighty Roar’s website redesign

Ogletree Deakins boosts organic traffic and thought leadership engagement with Mighty Roar

Ogletree Deakins, one of the largest labor and employment law firms, needed to redesign, streamline, and modernize its website while also developing detailed brand and digital guidelines. The firm engaged Mighty Roar to undertake this comprehensive digital marketing initiative to achieve these goals.

Mighty Roar executed a multi-phase strategy involving stakeholder interviews, content audits, and the creation of a new design system that worked on a global scale. The solution included a complete website redesign and the development of extensive brand guidelines. The results for Ogletree Deakins included an immediate increase in organic traffic, higher engagement with thought leadership content, and increased time spent on the site, all without negatively impacting existing search rankings.

Ogletree Deakins