Case Study: Margaritaville at Sea grows social engagement and repeat bookings with Mighty Roar

Margaritaville at Sea boosts social engagement to 5.56% with Mighty Roar

Margaritaville at Sea sought to launch a new 3-day, 2-night cruise amidst significant competition from established cruise lines. Their challenge was to build a social media community from scratch and encourage repeat bookings. Mighty Roar was tasked with applying the Margaritaville brand to this new cruise experience.

Mighty Roar implemented a social media strategy focused on lead nurturing and showcasing the abundance of activities possible on a short cruise. They utilized user-generated content to build an authentic community. This approach increased monthly follower growth by an average of 18% and maintained a 5.56% monthly engagement rate, driving record bookings and earning three W3 awards.

Margaritaville at Sea