Case Study: LAKE Pajamas achieves record Mother’s Day sales with Mighty Roar’s social marketing

LAKE Pajamas boosts Mother's Day ROAS to 34.39x with Mighty Roar

LAKE Pajamas, an e-commerce retailer specializing in sleepwear, approached Mighty Roar to enhance their digital and social media marketing. Their primary challenge was to grow their customer base, increase engagement on their social community, and boost customer loyalty, with a specific focus on their Facebook and Instagram presence.

Mighty Roar implemented a data-focused social strategy that included targeted campaigns and real-time analytics dashboards. A key seasonal campaign for Mother's Day generated a return on ad spend (ROAS) of over 26x and resulted in LAKE Pajamas having their best year in history. The results included a 106% increase in site visits, a significant boost in social following, and record-breaking online sales, total purchases, and average order value.

LAKE Pajamas