Case Study: Daltile boosts tile engagement with Mighty Roar's House Rules campaign

Daltile drives 19.4MM impressions in 9 weeks with Mighty Roar

Daltile, the largest ceramic and porcelain tile brand in the U.S., faced a challenge from Luxury Vinyl Flooring (LVF), which was gaining market share. To combat this, they launched a new wood-look porcelain tile with SlipDefense™ technology and partnered with digital marketing agency Mighty Roar to promote its benefits and drive sales at The Home Depot.

Mighty Roar developed the "Rewrite the House Rules" campaign, which used playful digital and social ads, including cinematic Pinterest pins and banner ads, to challenge consumer perceptions about tile. The campaign drove over 19.4 million impressions and 176,000 clicks to the landing page. It also generated over 75,000 "Buy Now" clicks to The Home Depot, with a click-through rate that exceeded industry benchmarks and a cost-per-click significantly lower than average.

Daltile