Case Study: Cognition Financial reintroduces Custom Choice with Mighty Roar

Cognition Financial reintroduces Custom Choice with Mighty Roar, backed by 30+ years of experience

Cognition Financial, a financial services company with over 30 years of experience, faced the challenge of rebranding and reintroducing its Custom Choice student loan product after SunTrust ended its program. They engaged the digital marketing agency Mighty Roar to define the product in a crowded marketplace and elevate their role.

Mighty Roar's solution involved creating a complete brand identity and a user-friendly website for the product launch. This included a logo that tied the new brand to Cognition Financial and a distinct, colorful landing page to stand out against competitors. The agency also developed a style guide to ensure brand consistency across all marketing materials.

Cognition Financial