Case Study: AdelFi Credit Union boosts membership growth with Mighty Roar's rebrand

AdelFi Credit Union boosts gross new membership 19% with Mighty Roar

AdelFi Credit Union, formerly known as Evangelical Christian Credit Union, faced the challenge of renaming and rebranding its 38-year-old institution to appeal to a broader audience without alienating its existing faith-based members. The credit union partnered with Mighty Roar to navigate this difficult transition in a competitive financial environment where customers are often reluctant to switch banks.

Mighty Roar's solution was to shift the focus from traditional banking benefits to the shared values between the credit union and its target audience. This rebranding effort, which included a new logo, tagline, and comprehensive style guide, resulted in a 19% increase in gross new membership growth and a 4.7% rise in brand awareness among its core demographic. The work was also recognized with a Category Best award in the CUNA Diamond Awards.

AdelFi Credit Union