Case Study: The Willing Equine builds a thriving holistic horse training community with Mighty Networks

This membership site brings holistic equestrians together

The Willing Equine, a holistic horse-training community founded by Adele Shaw, needed a better way to bring together students, host lessons, and grow beyond scattered social media, email, and Facebook Groups. With Mighty Networks, she found an all-in-one platform for building a dedicated membership site where equestrians could connect, learn, and share training videos without distractions.

Using Mighty Networks, The Willing Equine launched a secret, invite-only community with a paid Foundation Course, a Student Membership, and a Mentorship Group, all supported by live Q&As, discussion topics, video reviews, and course content. The result was a more organized, scalable membership business that monetized Adele’s expertise at $349.99 for the course, $35.99 per month for the Student Membership, and $120.99 per month for the Mentorship Group, while creating a trusted digital sanctuary for members to learn and support each other.

The Willing Equine

Adele Shaw

The Willing Equine