Case Study: RV Lifestyle builds a thriving paid community with Mighty Networks

How RV Lifestyle Keeps the Good Times Rolling with Mighty

RV Lifestyle, founded by Emmy Award-winning RV podcasters, YouTubers, bloggers, and travel authors Mike and Jennifer Wendland, built a large audience across social media, podcasts, and the web but became frustrated by dependence on outside platforms like Facebook, Google, and YouTube. The community needed a more organized, member-owned place to connect, share tips, troubleshoot, and make friends, which led them to Mighty Networks and its Growth Plan.

With Mighty Networks, RV Lifestyle moved its audience into a branded community and later shifted from a free model to a three-tier paid membership, with help from Mighty Networks’ support team and automations. The result was about 16,000 community members joining in the first year and stronger engagement from 325 paid members than from 560,000 Facebook followers, while RV Lifestyle also expanded into in-person rallies and mini meetups to deepen connections.

RV Lifestyle

Mike Wendlend

Founder and Publisher