Case Study: Christine Byer Beauty Club launches a five-figure membership community with Mighty Networks

How esthetician Christine Byer launched a five-figure beauty membership in two weeks

Mighty Networks helped Christine Byer Beauty Club, a paid membership for estheticians and beauty enthusiasts, move beyond the limits of Facebook and YouTube, where Christine was exhausted from answering questions herself. The challenge was to create a safe, science-based community where members could connect with each other and where Christine could offer a clearer paid value proposition after giving so much content away for free.

Using a Mighty Network, Christine and Kathy launched a membership site with exclusive videos, topic-based discussions, an esthetician-only area, live Q&As, and integrated access to their store and email marketing. Within two weeks, 175 members joined, the community grew past 520 paying members, and one-third chose annual plans; the club also achieved an 85% return rate, 76% retention rate, 40% newsletter open rate, and doubled its mailing list to more than 4,000 subscribers.

Christine Byer Beauty Club

Christine Byer

Christine Byer Beauty Club