Case Study: Category Design Academy doubles revenue with Mighty Networks

How Category Pirates Turned Mighty Pro Into Their Treasure Map For Growth

Category Design Academy, part of Category Pirates, is an invite-only membership for experienced business owners, consultants, and entrepreneurs who want to learn category design and build new markets. After growing a popular paid newsletter, they saw that readers wanted deeper discussion, more nuance, and hands-on guidance than the newsletter format could provide. They turned to Mighty Networks and Mighty Pro to create a premium community and learning environment that could support a highly selective, high-touch program.

Mighty Networks helped the team launch a branded Mighty Pro app and build a 25-member, $1,000-per-month academy with training videos, workshops, exercises, and active peer discussion. The platform gave them the tools to focus on mentoring and community rather than software management, and the result was strong engagement and a product that felt custom-built. According to the case study, launching the Mighty Pro app in November 2023 doubled revenue that year, giving Category Design Academy a scalable foundation for future growth.

Category Design Academy

Katrina Kirsch

Head of Publishing & Ops