Case Study: Baby Bathwater Institute drives evergreen membership revenue with Mighty Networks

Baby Bathwater Institute creates an evergreen membership flow with Mighty Networks and $1,250 monthly plans

Baby Bathwater Institute, an entrepreneurial support community, faced the challenge of creating a steady revenue stream beyond its event-based model. Their previous attempts to build a private online membership on Facebook and other platforms failed to deliver the quality experience and sense of belonging they required. Founder Hollis Carter sought a solution from vendor Mighty Networks to host a more private and connected community space.

By implementing Mighty Networks, Baby Bathwater Institute was able to launch a successful paid membership community. This solution allowed them to shift from seasonal event revenue to an evergreen weekly membership sales model, creating revenue they had never seen before. The Mighty Networks platform also improved operational efficiency and strengthened their culture, leading to an increase in event sign-ups as members shared their excitement within the community.

Baby Bathwater Institute