Case Study: Jaguar Land Rover reduces EV range anxiety with Mighty Giant animation

Jaguar Land Rover reduces range anxiety with Mighty Giant in 6 weeks

Jaguar Land Rover sought to reduce range anxiety for potential customers of their award-winning Jaguar I-PACE electric vehicle. They partnered with the animation studio Mighty Giant to create a reassuring and informative piece that would address common false narratives around EV ownership.

Mighty Giant delivered a stylish, minimalist 3D animated film within a six-week production timeline. Using Cinema 4D and After Effects, they created an ambient world focused on the car, employing clean graphics and a light blue line motif to clearly explain charging times and methods. This video, part of a broader customer content programme, successfully provided new customers with clear information to alleviate their concerns.

Jaguar Land Rover