Case Study: Dreams boosts brand recognition with Mighty Giant's character animation and VFX

Dreams boosts top-of-mind awareness by 30% with Mighty Giant

Mighty Giant was approached by Drummond Central to support an ad campaign for Dreams, a mattress retailer. The creative challenge was to make inanimate mattresses feel warm and lovable, personifying them to support the campaign's concept of "a bed that will love you back."

Mighty Giant provided character animation and VFX services, using software like Blender and Cinema 4D to design and animate friendly faces onto the mattresses. This involved significant visual effects work, including tracking, paint-out, and detailed character crafting. The campaign delivered record-breaking results for Dreams, including a 30% increase in top-of-mind awareness and a 4.7-star effectiveness score. The ad was also ranked among the top 10 most attention-grabbing TV ads of its period.

Dreams