Case Study: Humanity & Inclusion builds U.S. brand awareness and drives nonprofit leads with Mighty Citizen

Humanity & Inclusion earns 4,883 petition signatures in 3 weeks with Mighty Citizen

Humanity & Inclusion, an international nonprofit and Nobel Peace Prize winner, faced a significant challenge with low brand awareness in the United States, where only 6% of the population recognized them. This lack of recognition hindered their ability to build a sustainable, non-emergency-based fundraising foundation. Mighty Citizen provided a marketing and design grant to address this, focusing on research to identify the most effective messages for the American audience.

Mighty Citizen developed and tested three distinct ad campaigns on social media to determine which messages resonated with specific US audiences. The provocative "Wardrobe" campaign was particularly successful, generating over 550,000 impressions and 807 new leads at a remarkably low cost. This strategy provided Humanity & Inclusion with crucial data on audience engagement, establishing a turnkey campaign for future awareness and fundraising efforts.

Humanity & Inclusion