Case Study: Vocalmeet boosts conversions and cuts CPA with Midsummer Agency's PPC and CRO strategy

Vocalmeet boosts conversions by 275% with Midsummer Agency

The customer Vocalmeet, an educational software provider, faced the challenge of low conversion rates and unprofitable returns from their paid campaigns for an Agile course. They lacked a structured conversion funnel and were operating in a highly competitive market with high costs-per-click. They enlisted Midsummer Agency to implement a PPC and CRO strategy to enhance their international sales.

Midsummer Agency's solution involved extensive A/B testing of ad copy, tailored targeting for different devices and countries, and initiating remarketing campaigns. Utilizing Microsoft Clarity for analysis, they recommended UX improvements to boost conversion rates. The results were a 275% increase in conversions and a 54% reduction in CPA, significantly improving ROAS for Vocalmeet.

Vocalmeet