Case Study: VisureItalia Boosts ROAS and Sales with Midsummer Agency

VisureItalia boosts ROAS 69% with Midsummer Agency

VisureItalia, a leading Italian eCommerce store for digital governmental certificates, faced stagnant performance and a need to scale revenue while acquiring new customers. Midsummer Agency was enlisted to overcome the challenge of advertising digital products, for which Google Shopping was not an option, and to ramp up customer loyalty.

Midsummer Agency redesigned the campaign architecture by implementing Dynamic Search Ads on Google Ads and launching a full-funnel Meta Ads strategy for both acquisition and retargeting. This solution, combined with extensive product feed optimization, led to a 69% increase in ROAS, a 47% increase in traffic, and a 20% higher average order value, ultimately tripling the client's ad investment over two years.

VisureItalia