Case Study: a UK-based private number plate provider achieves a 38% conversion rate increase with Midsummer Agency

UK-based Private Number Plate Provider boosts conversion 38% with Midsummer Agency

The UK-based private number plate provider, a family-run business, was facing a low conversion rate on its ecommerce website despite high traffic. They enlisted Midsummer Agency to perform conversion rate optimization to understand and address the obstacles preventing users from completing their purchases.

Midsummer Agency implemented a strategic UX and CRO plan that included user surveys, a comprehensive website audit, and direct improvements. A key focus was optimizing the advanced search tool, which was found to have a high correlation with conversions. These efforts led to a 38% increase in conversion rate, a 27% rise in user engagement, and a 22% growth in online revenue for the client.