Case Study: a multi-location dental platform boosts bookings by 58% with Midsummer Agency

multi-location dentist’s chain boosts bookings 58% with Midsummer Agency

The UK-based multi-location dental platform partnered with Midsummer Agency to overcome the challenge of maximizing daily bookings for its partner practices while maintaining a target cost-per-lead. Their complex business model required a highly granular PPC strategy to ensure all available appointments were filled and campaigns could be turned off when no slots were open.

Midsummer Agency implemented a solution that included creating geo-targeted and non-geo-targeted campaigns for each practice, pausing underperforming keywords, and launching a Dynamic Search Ads campaign. This strategy resulted in a 58% increase in bookings, generating over £96,000 in additional revenue, while simultaneously decreasing the cost-per-lead by 8%.