Case Study: a large liquor eCommerce brand achieves $52.3K in extra revenue with Midsummer Agency's feed optimization

Large Liquor eCommerce Brand boosts revenue by $52.3K in 3 months with Midsummer Agency

The Midsummer Agency was engaged by a large liquor eCommerce brand that was investing heavily in Google Ads but faced significant challenges with its product feed. The client had over 5,000 products, but many were missing required GTINs, which limited their visibility and risked disapproval from Google Shopping. A further complication was the complete lack of access to Google Analytics for tracking performance.

Midsummer Agency used DataFeedWatch to achieve 100% feed eligibility and dedicated efforts to finding and verifying the missing GTINs for 42 products. They also implemented Google Analytics 4 via a Shopify Plus app for proper tracking. This solution resulted in an extra $52.3K in revenue, 490 additional sales, a 539% increase in clicks, and a 437% increase in impressions over a three-month period, all while decreasing the average cost per click by 25%.