Case Study: Equipvan achieves 20% revenue growth with Midsummer Agency's GA4 and Google Ads optimization

Equipvan increases revenue by 20% with Midsummer Agency

Equipvan, a leading provider of fitting solutions for utility vehicles, faced challenges in migrating from Universal Analytics to Google Analytics 4 while ensuring accurate e-commerce and lead form tracking. They also required ongoing management of their Google Performance Max and search campaigns. They partnered with Midsummer Agency for analytics and PPC services to address these needs.

Midsummer Agency implemented Google Tag Manager to deploy comprehensive tracking for purchases, form submissions, and other key actions. They also segmented Performance Max campaigns by product category and price. This solution resulted in a 20% increase in revenue, a 48% rise in form submissions, and a 23% boost in offline sales for Equipvan, providing them with accurate data for decision-making.

Equipvan