Case Study: CogX boosts event ticket sales with Midsummer Agency's CRO audit

CogX boosts ticket sales with Midsummer Agency’s 25-slide CRO audit in 1 week

CogX, a prominent London-based organization hosting a major AI and tech festival, faced the challenge of low website conversion rates and high customer acquisition costs for ticket sales. With their event date rapidly approaching, they urgently needed expert help and engaged Midsummer Agency to conduct a Conversion Rate Optimization (CRO) audit to identify immediate improvements.

Midsummer Agency delivered a comprehensive CRO audit, analyzing key pages and providing 42 findings with actionable recommendations, including 10 urgent quick wins. The client implemented these fixes, which included simplifying a confusing ticket page and clarifying conflicting calls-to-action on the homepage. This resulted in a significant boost to ticket sales for CogX.

CogX