Case Study: Cherry cuts onboarding time in half with Middesk

Cherry cuts onboarding time by 50% with Middesk

Cherry, a company that helps healthcare practices offer patient financing, faced challenges with a slow and manual onboarding process for new vendors. Multiple vendors and manual checks created friction and slowed decisions, while evolving fraud patterns made it difficult to separate legitimate businesses from high-risk actors. Their vendor, Middesk, provided a solution using its Business Verification and other platform products to automate risk assessments and data collection.

By implementing Middesk's solution, Cherry created a standardized onboarding experience powered by authoritative data. The results were significant: a 50% decrease in onboarding time, a 300%+ increase in automation, and a 200%+ increase in onboarded practices. This allowed Cherry to scale its throughput without expanding headcount and improve both conversion and partner satisfaction.

Cherry