Case Study: iProspect achieves faster, more efficient, and collaborative M&A integrations with Midaxo

iProspect carries out collaborative, centralized, and proficient integration

iProspect, a global leader in digital performance marketing and part of Dentsu Aegis Network, faced a surge of acquisitions (DAN completed ~66 deals in 2016–2017) that exposed limitations in its post-merger integration toolkit. Relying on Outlook, SharePoint and Excel created disconnected workflows, poor visibility and administrative overhead, so iProspect selected Midaxo’s Smart M&A platform to provide a modern, centralized solution tailored for integration teams.

Midaxo delivered a centralized document repository, collaborative workstream tracking, real-time reporting and an intuitive onboarding experience supported by its Customer Success team. As a result, iProspect eliminated time‑wasting practices, accelerated integration activities, reduced administrative burden and achieved its most efficient integration to date, with improved timeline predictability and team capacity to focus on value‑adding work.

iProspect

Jeremy Cornfeldt

US President