Case Study: GroupM achieves high-velocity evaluation of 450+ deals per year with Midaxo's Smart M&A Platform

GroupM uses a Smart M&A platform to successfully evaluate 450+ deals per year

GroupM, the world’s largest media investment group (headquartered in New York with >30,000 employees and $108B in annual billings), faced a high-velocity M&A challenge: evaluating in excess of 450 targets per year across more than 90 markets. To manage this scale and geographic complexity, GroupM adopted Midaxo’s Smart M&A Platform as an end-to-end solution to support fast, systematic deal evaluation and execution.

Midaxo implemented its Smart M&A Platform to streamline sourcing, pipeline management, due diligence and integration, and to connect dispersed teams and capture lessons learned. The result: GroupM can consistently evaluate 450+ deals annually (more than one deal per day), maintain a repeatable, compliant deal process across markets, and avoid being overwhelmed by volume while improving overall deal efficiency.

GroupM

Robert Schneider

Global Head of Corporate Development