Case Study: Freeman Co. achieves a streamlined, repeatable M&A process with Midaxo

Freeman Leverages Midaxo M&A Software To Redefine The M&A Process

Freeman Co., a leading brand experience company, faced a rapidly expanding M&A pipeline and an M&A process that was neither organized nor repeatable. Chief Legal & Administrative Officer Dawnn Repp evaluated several options and selected Midaxo’s M&A software to provide real-time updates on deals, tasks, documents and communications, strong security, and the ability to self-configure workflows without relying on IT.

Midaxo implemented its M&A platform—going from selection to live in under one week—integrating elements of Freeman’s prior process into Midaxo templates. The solution delivered improved visibility, repeatability and security across transactions, enabled Freeman Co. to reconfigure workflows independently, and effectively redefined their M&A process to support continued growth and future deal activity.

Freeman Co.

Dawnn Repp

Chief Legal & Administrative Officer