Case Study: OTTIS achieves top search rankings and better lead conversion with Midas Marketing

OTTIS lands Page 1 rankings in every targeted state with Midas

OTTIS Insurance, a taxi insurance provider, faced the challenge of modernizing its outdated brand identity and website, which no longer accurately represented its shortened name. The company also needed to improve its online visibility and lead generation. They partnered with the vendor Midas Marketing for a comprehensive redesign and SEO strategy.

Midas Marketing implemented a solution that included a clean logo redesign and a new, conversion-focused website with state-specific landing pages. They paired this with a strong SEO and backlinking strategy, which achieved page one rankings for targeted keywords. The solution included setting up Google Analytics goals to track revenue driven by organic search, providing the client with clear, measurable results and a powerful new online identity.

OTTIS