Midas
21 Case Studies
A Midas Case Study
The customer, OilExTech, is a startup company that invented a new product for extracting essential oils. Their challenge was to translate their technical idea into real revenue and grow their online presence to support sales while they sourced larger distribution channels. They partnered with the vendor, Midas Marketing, for digital marketing and e-commerce services.
Midas Marketing developed a comprehensive digital solution for OilExTech, which included a logo refresh, a mobile-friendly e-commerce website, and targeted SEO and social media campaigns. This strategy successfully communicated the complex product in a simple way, significantly growing their online audience and, most importantly, driving sales. As a result of working with Midas, OilExTech's average monthly online sales grew from 1-5 units to over 50 units in two years, with 70% of all online orders coming from search engines.