Case Study: NW Cornea Institute builds a distinctive brand and lead-generating website with Midas Marketing

NW Cornea Institute launches new brand and website with Midas in 2017

The NW Cornea Institute, formerly lacking a unique brand identity under a larger medical facility, partnered with Midas to establish a new brand and launch a digital marketing initiative. Their challenge was to create a distinct, professional identity that represented their world-class corneal services while also appealing to both consumers and medical professionals.

Midas developed a complete brand identity, including a name, logo, and color scheme, followed by a professionally designed website optimized for search engines. The solution included a digital marketing program with Facebook Ads promoting key services like LASIK surgery to generate leads. The result was a strong new brand and online presence that successfully positions the NW Cornea Institute as a leader in its field while being relatable to the average consumer.

NW Cornea Institute