Case Study: Mid-Willamette Family YMCA grows community engagement and memberships with Midas

Mid-Willamette Family YMCA grows Facebook fans from 500 to 3,000 with Midas

The Mid-Willamette Family YMCA, a non-profit organization, faced the challenge of managing its marketing and online presence without a dedicated, full-time staff member. They needed to establish a strong community connection and update their outdated website while operating on a limited budget. They engaged the vendor Midas for digital marketing and web design services.

Midas implemented a comprehensive solution that included a complete website redesign with integrated Google Analytics and a new tour scheduling feature. They also led a successful social media marketing campaign. As a result, the YMCA's Facebook following grew from 500 to over 3,000 fans in two years. Midas provided the organization with a functional, data-driven marketing strategy that effectively connected them to new people in the community.

Mid-Willamette Family YMCA