Case Study: Tyson Fresh Meats boosts awareness and engagement with Open Prairie Natural Meats through Midan Marketing’s Food Zen campaign

Tyson Fresh Meats expands Food Zen campaign across additional markets with Midan

Tyson Fresh Meats sought to increase awareness and engagement for its Open Prairie Natural beef and pork products. The company partnered with Midan Marketing to develop a strategy-driven creative campaign that would effectively reach its target audience.

Midan Marketing developed the "Food Zen" concept, creating an animated video and a dedicated microsite to present these natural meats as a simple, positive choice for mindful consumers. The campaign launch was so successful that Tyson Fresh Meats asked Midan to expand it into additional markets with more creative elements.

Tyson Fresh Meats