Case Study: Annual Meat Conference achieves record attendance with Midan Marketing

Annual Meat Conference boosts registration 10% with Midan Marketing

The Annual Meat Conference (AMC), a major industry event, partnered with Midan Marketing to rebrand and drive attendance for its first in-person gathering since the pandemic. The challenge was to rejuvenate the event's image and make it a must-attend occasion for stakeholders and retailers eager to reconnect.

Midan developed a new brand identity, including an updated logo and the theme "Protein Made Personal," to communicate a customized experience for attendees. The solution included a comprehensive campaign with ads, email and website promos, onsite graphics, and a video produced by Midan's division. This strategy successfully drove record attendance, with registrations 10% higher than pre-pandemic levels, making the 2023 AMC the industry's must-attend event.

Annual Meat Conference (amc)