Case Study: Star Ranch Angus boosts local brand awareness with Midan Marketing's hyperlocal retail campaign

Star Ranch Angus raises awareness in 3 Pennsylvania markets with Midan Marketing

Midan Marketing helped Star Ranch Angus, a beef brand, address the challenge of raising consumer awareness in three specific Pennsylvania retail markets. The brand needed a targeted approach to connect with inflation-weary consumers during a summer grilling promotion.

The solution was a hyperlocal B2C retail ad campaign created by Midan Marketing, built around the value proposition "More Beef for Your Buck." Midan implemented an integrated strategy featuring local billboards, radio ads, digital and social advertising, and PR events like live TV cooking demonstrations, all focused on the Allentown, Reading, and Philadelphia areas. This campaign successfully promoted the beef at an attractive price point and marked the brand's first use of localized outdoor and radio advertising.

Star Ranch Angus