Case Study: Rastelli Foods Group creates a high-performing B2B website with Midan Marketing

Rastelli Foods Group launches a new B2B website in time for its 50th anniversary with Midan Marketing

Rastelli Foods Group engaged Midan Marketing to revamp its B2B website. As the company approached its 50th anniversary, it needed a digital presence to match its significant growth, but it faced a major challenge with search engine confusion between its B2B and B2C e-commerce sites.

Midan Marketing executed an end-to-end overhaul that included strategic URL re-pathing to resolve the SEO conflict, a dynamic and modern design aligned with new brand guidelines, and robust development of a fully responsive, ADA-compliant WordPress platform. The solution successfully eliminated the search engine confusion and provided Rastelli Foods Group with a sophisticated, high-performing digital foundation to support its long-term business goals.

Rastelli Foods Group