Case Study: Great Plains Beef boosts online sales with Midan Marketing

Great Plains Beef boosts online revenue 38% with Midan Marketing

Great Plains Beef, a producer of grass-fed beef, sought to raise awareness and increase sales through its e-commerce site. They engaged Midan Marketing to identify their target audience and develop the right mix of media and creative assets to drive this growth.

Midan Marketing utilized its Meat Consumer Segmentation research to define the target audience and then developed and executed two digital campaigns: a health and wellness campaign and a holiday promotion. The campaigns included display, native, retargeting, CTV, and social media ads. Midan's efforts drove significant results, with the health campaign increasing transactions by 21% and online revenue by 23%, and the holiday campaign boosting transactions by 32% and online revenue by 38%. Overall, new website visitors grew by 147%.

Great Plains Beef