Case Study: BUBBA burger boosts brand awareness and sales with Midan Marketing

Bubba burger launches 15- and 30-second ad campaign with Midan Marketing

Bubba burger, a producer of pre-formed beef patties, sought to regain market share lost to plant-based alternatives and attract new consumers, specifically flexitarians. They partnered with vendor Midan Marketing to increase awareness of their product line's quality and flavor.

Midan Marketing developed a digital ad campaign featuring award-winning videos that humorously highlighted the brand's strengths. The campaign also launched a new product, the Jalapeño Cheddar burger, and included a collaboration with a food stylist to create signature recipe photos for promotion across social media, email, and the Bubba burger website. The vendor Midan Marketing successfully helped the brand flex its strengths to drive traffic and build sales.

Bubba burger