Case Study: Mivation scales its support team with MicroSourcing

Mivation grows from 3 to 13 employees with MicroSourcing

Mivation, a growing SaaS company in the insurance technology sector, was struggling to scale due to an inability to find qualified local candidates for technical support and customer service roles. This recruitment barrier was delaying the company's growth plans, prompting them to explore offshore staffing. They selected the vendor MicroSourcing to help them access a deeper talent pool.

MicroSourcing implemented a dedicated offshore team in the Philippines for Mivation, beginning with three employees in a blended support role. Through a structured onboarding and a focus on cultural integration, the team became deeply embedded in Mivation's operations. The solution provided by MicroSourcing was highly successful, growing from an initial 3 to 13 employees across seven distinct job profiles. This team became known as the “best team we’ve ever had” and evolved into a broader operational capability aligned with Mivation’s long-term direction.

Mivation