Case Study: Mediaocean achieves 24/7 technical support with MicroSourcing

Mediaocean achieves 24/7 technical support with MicroSourcing

Mediaocean, a major advertising software company, needed to provide 24/7 technical support for its global clients but was struggling with the high cost and logistical difficulty of finding specialized staff, particularly for the Asia-Pacific region. This gap in coverage was impacting both new client contracts and existing team morale. They partnered with the vendor MicroSourcing to address this challenge.

MicroSourcing's solution was to build an offshore team in the Philippines to supplement Mediaocean's existing staff. This allowed Mediaocean to implement a 'follow the sun' support model, significantly extend its support hours to include weekends, and free up its onshore consultants for higher-value work. The results included faster response times for critical issues, the ability to handle busy periods more effectively, and improved coverage for the APAC region.

Mediaocean