Case Study: Bondi Sands achieves flexible customer support and social media success with MicroSourcing

Bondi Sands builds a 4-person outsourced support team with MicroSourcing

Bondi Sands, an Australian self-tan and skincare brand, faced the challenge of managing high volumes of customer service queries and improving its social media presence. They needed a flexible solution to handle peak demand periods without overburdening their local team. They partnered with vendor MicroSourcing to address this need.

MicroSourcing provided a dedicated offshore team, starting with two customer service representatives and later adding four fixed-term marketing specialists. The success of this initial solution led to the hiring of two full-time social media marketers. The results included a 24/7 customer support capability, improved market reach through influencer communication, and the ability for Bondi Sands' local team to focus on other key business areas.

Bondi Sands