Case Study: Premier League boosts fan engagement with Microsoft Teams and Microsoft AI

Premier League boosts fan engagement by 20% with Microsoft Teams

The Premier League sought to deepen its connection with its global fanbase by providing more personalized content and insights. To achieve this, they partnered with Microsoft, utilizing Microsoft Cloud and AI services to modernize their digital fan experience.

Microsoft implemented a solution powered by Azure and Microsoft Foundry, which unified diverse datasets to create the Premier League Companion. This AI-driven platform delivers real-time, personalized content to fans. The solution resulted in a 20% year-over-year increase in engagement on their app and website, attracting 60 million active fans within the first two months of launch.

Premier League