Case Study: KNU Cosmetics, Inc. achieves real-time collaboration and faster market response with Microsoft Teams

KNU, a South Korean dermocosmetic firm, uses Microsoft Teams to enhance collaboration capabilities and quickly respond to market challenges

KNU Cosmetics, Inc., a South Korean dermocosmetic firm that helped introduce dermocosmetics to Korea, faced a fast-changing market and fragmented communications across K talk, G apps, Skype, OneDrive, S wise and email. To unify collaboration, improve field-to-office communication, and leverage data more effectively, KNU chose Microsoft Teams (integrated with Office 365, Power BI and Microsoft Planner).

Microsoft Teams consolidated chat, channels and file sharing into a single, secure platform that lets sales staff share real-time field information and teams create topic channels like “Competitor Trends.” As a result, KNU reduced tool sprawl and unnecessary workload, improved data-driven collaboration, and achieved measurable business impact—staff used Microsoft Teams to act on an unplanned TV product exposure, update in-store displays and increase orders—demonstrating faster market response and clearer coordination.

KNU Cosmetics, Inc.

John Park

Managing Director