Case Study: RLH Corporation achieves persistent company-wide collaboration and authentic guest experiences with Microsoft Teams

How RLH Corporation Is Promoting Authenticity and Adventure with the Latest Technology

RLH Corporation, a rapidly growing Pacific Northwest hotel operator, faced the challenge of scaling communication and data management after multiple acquisitions that expanded its portfolio to over 1,100 properties. Traditional IM was too informal and email too noisy, so the company sought an intuitive, integrated platform that would democratize organizational knowledge and connect employees, franchisees, and corporate staff—leading RLH Corporation to adopt Microsoft Teams alongside Office 365, SharePoint, Yammer and Dynamics 365.

By deploying Microsoft Teams as a persistent, centralized collaboration hub and using Dynamics 365 to consolidate CRM and property data, RLH Corporation streamlined communication, reduced lost or scattered information, and accelerated franchising and onboarding. The solution produced faster, cheaper rollouts of new properties, drove organic user adoption, and created a unified data foundation that supports smarter, customer-centric decisions and future AI/ML capabilities.

RLH Corporation

John Edwards

Chief Information Officer