Case Study: Hendrick Motorsports achieves split-second race-day decisions and improved productivity with Microsoft Teams

Hendrick Motorsports uses Microsoft Teams to win productivity race

Hendrick Motorsports, a premier stock-car racing organization, needed faster, more secure collaboration among car crews, engineers, mechanics, and support teams to make split-second race-day decisions. After finding Slack insufficient for enterprise security and integration, Hendrick Motorsports adopted Microsoft Teams as its chat-based workspace within Office 365 to consolidate conversations, files, and tools across the organization.

Using Microsoft Teams (integrated with SharePoint, Planner, Power BI, OneNote and mobile apps), teams share telemetry and fuel data in real time, sync large Excel files almost instantly, and spin up collaboration workspaces without IT—enabling fueling and setup decisions in seconds during pit stops, reducing face-to-face meetings, and improving productivity across the 38-week racing season. Microsoft Teams’ centralized, secure hub drove rapid adoption across the campus, faster analysis from wind-tunnel tests, and smoother logistics and coordination that directly support better on-track performance.

Hendrick Motorsports

Matthew Cochran

Manager of Information Technologies