Case Study: Sarota PR achieves 3x media contacts growth and responses in hours with Microsoft SharePoint

Sarota PR customizes Office 365 to generate data-driven business growth

Krakow-based Sarota PR is a medium-sized public relations firm serving tech clients worldwide, where speed, precision, and agility are critical. The company struggled with a patchwork of non-integrated third-party tools to manage contacts and media, and needed better publications tracking, reporting, and real-time insights from its daily data.

Using Office 365, Sarota PR built Relations—a customized solution combining SharePoint Online, a gamified PowerApps and Flow mobile app, Outlook actionable messages, Excel scripts, and Power BI—to standardize and automate processes across desktop and mobile. In under a year the firm tripled the growth rate of its media contacts database, cut tender response times from days or weeks to hours, and now delivers data-driven strategy and insights to clients around the globe.

Sarota PR

Karolina Pluta

PR Specialist and Relations Developer