Case Study: Premier League boosts fan engagement with Microsoft Project

Premier League boosts fan engagement by 20% with Microsoft Project

The Premier League sought to personalize the fan experience at a massive scale, aiming to connect its global audience more deeply with the sport using data and insights. To address this challenge, they partnered with Microsoft to leverage Microsoft Cloud and AI technologies, including Microsoft Foundry and Azure OpenAI.

Microsoft implemented the Premier League Companion, a multi-agent AI system powered by Microsoft Foundry and Azure. This solution unified diverse datasets to deliver real-time, personalized content and stories to fans. The results were significant, boosting fan engagement on the Premier League app and website by 20% year-over-year and attracting 60 million active fans within the first two months of launch.

Premier League