Case Study: Sanitas achieves 20% more acquisition opportunities and stronger digital selling with Microsoft Power Apps

Sanitas leaps to the cloud and leverages the potential of Microsoft digital selling

Sanitas, the Spanish health and wellness specialist (part of Bupa) with 11,000+ employees, needed to modernize its sales platform to capture more leads, optimize commercial flows and maximize sales and ROI. The company moved to the Azure cloud and adopted Microsoft solutions—including Microsoft Power Apps, Dynamics 365 Sales and LinkedIn Sales Navigator—to support a data-driven digital selling strategy.

Working with partner Minsait, Microsoft Power Apps was used alongside Dynamics 365 Sales and Marketing and LinkedIn Sales Navigator to build an automated digital sales platform with custom apps and interfaces that improved lead capture, personalized outreach and campaign automation. The integrated solution increased acquisition opportunities and new accounts by 20% and delivered a LinkedIn lead conversion rate 10% higher than other outbound channels, boosting sales efficiency and customer engagement.

Sanitas

Daniel Ferreiro

Head of Recruitment and Training